Day 35 – To Become an Asset to Our Planet – Houdini Rental

Houdini Rental an interesting concept

I’m sure you already are all too aware of the state of our planet today. If you are like me you are tired of excuses both from politicians not taking the necessary actions and from yourself taking the road of least resistance. We have the knowledge of our destructive behavior and the tools to change this.

In my family, we’ve done small alterations over the years but nothing drastic. This all changed when I started this blog. I think we have all the solutions we need available right in front of us. I started using the solutions and concepts available to create a lifestyle where my family and I will become an asset to this planet. We started out with the great concept of zero waste and ban plastic, important things all of us can start with today. Now I’d like to know where to find good options for everyday life. Innovative companies that I can use as my new suppliers!

Day 35

I’ve decided to move towards zero waste in my home and ban plastic from my life and I need to find new suppliers for all kinds of products for my family. First I’d like to find companies that show ambitions and ability to execute. Where can I most easily find my sustainable options in Europe?

I found Zero Waste Europe ( ) a non-profit organization partly funded by the EU. They had a map of ambitious companies. You can find the map here:

Sadly there were very few companies on there and none at all in my country Sweden. Ok, so this is no solution for us right now. For the moment I’ll have to search for solutions one product at a time.

Right now we are looking for outdoor clothes for our hiking and biking activities this summer. Of cause, there is the option of second hand. But there are other interesting new solutions too. I came across the Swedish brand, Houdini. This is a small brand making sportswear. I’ve chosen it before and since the product I bought had a remarkable high quality I checked them out again and they are truly innovative! Check out their sustainability work here They are going far to become 100% recyclable. Houdini is also trying out a new business model.

Clothes on rental and subscription!

This is so interesting. Is this even possible with sportswear? Why isn’t this an option we have thought about? Would I consider using this offer? Right now I own all my clothes. When I tested the idea out on some people they were a bit skeptical but definitely interested. They seemed to be more interested in renting than buying second hand. Interesting, I wonder why. Rental is not waste free. There is waste connected to the shipping of these products, I get that. But those could be made as small as possible and are probably a much better solution than producing a new set of clothes for all clients. Then we have the interesting fact that this motivates the producer to create a very high-quality product, their profitability depends on it, not only their reputation.

Are we ready to be this innovative as consumers 2019?

I hope we continue this journey to become an asset to the planet together! I look forward to see your comment on this blog!

Take care of yourself, each other and our planet.





If you would like to follow our journey from the very first day this is the first blog post on this journey:


Today I start my journey to become an asset to this planet, stop destroying it. Come join me!


#zerowaste #cateswedish #oneplanetfuture #zerowasteeurope #houdinisportswear



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